Saturday, June 20, 2009

No More Broadcasting

In the near future, broadcasting will no longer be necessary. There will be no need for Station identification call letters. There will be no signal transmission requirements. There will be no need for overpriced equipment to maintain signal integrity. There will be no need for highly specialized skills.

Just like the print media, anyone can do it now. The power once held by cable and satellite companies to make demands on content producers is disappearing, but the content drives the audience, not the distributors.

The cable and satellite companies decide which television networks to carry to the customers. The television networks decide which programs to produce that will be attractive to the cable and satellite companies. This is all gone now. They have no power anymore. Everyone is online and can be viewed. There is nobody who can say "No" anymore.

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